How NS adds value to society

Value creation model
In the value creation model, we describe our key resources, such as people, trains and technology. We explain how we create value with those resources, through our business activities. We also describe the results from those business activities, as well as their positive and negative impacts.
Each year, NS provides sustainable mobility to millions of passengers in the Netherlands. In doing so, we contribute to the accessibility and economic development of cities and regions, and to the country’s climate goals. In our annual report, we report on the subjects that our internal and external stakeholders feel to be relevant and that enable us to create value for Dutch society. We use our material relevance analysis for this purpose.
Input
To make our business model work as effectively as possible, we depend on key inputs such as people, trains and technology. As a carrier, we would not be able to function without our people and their knowledge. But other inputs are important too, such as energy (e.g. from wind) for powering our trains.
Business model
The main foundation of the value creation model is our business model. Our mission, ambition and underlying core activities serve as the input for our strategy.
Output
The activities in our business model have a number of measurable internal and external outcomes, such as the number of train journeys per day or our CO2 emissions.
Desired outcomes
These are results where we are aiming for certain outcomes for groups or society. For example, creating better connections or improving accessibility.
Social impact
These are outcomes through which we have an impact on the Netherlands, for example we facilitate encounters and choosing NS means choosing a better environment.