NS: a sustainable brand
In 2021, NS came sixth in the ‘Monitor Merk & Maatschappij’ survey (2020: fifth). This means we have achieved our objective of securing our position in the top 10. Sustainability plays an ever more prominent role in society and in consumers’ choice for the train above other means of transport. More than one third of consumers (36%) said the COVID-19 crisis prompted them to make more conscious and sustainable consumption choices, compared with 30% in 2020. The share of consumers for whom environmental considerations and the socially responsible character of NS were the main reasons for favouring the train increased from one third in 2020 to nearly half in 2021. Even so, when it comes to the perceived sustainability of different means of transport, electric cars and e-bikes score higher than the train.